Salary Survey 2015 for HEOR & Market Access Just Released!

HEOR & Market Access Salary SurveyHealthEconomics.Com, in collaboration with MedLitera LLC, conducted the industry’s largest global salary survey for the health economics & outcomes research (HEOR) and market access community.  The online survey was fielded in March 2015. Results are now available for purchase.  The final report will be delivered electronically on June 15, 2015.


The purpose of the HEOR & Market Access 2015 Global Salary Survey was to capture market compensation, including base salary, benefits, and bonuses, as well as job satisfaction, gender and ethnic discrimination, characteristics of career success, areas in need of change, and overtime.  Key results are stratified by job level, years of experience, employer type, geography, and other relevant demographics.

Buy the Survey Results here.

The HEOR & Market Access 2015 Global Salary Survey includes:

  • 400+ respondents
  • Global (US 65%, Europe 24%) participation
  • Represents biopharma, consulting, government, payers, academia and suppliers
  • 20+ Tables and figures
  • 40+ pages
  • Data collected March 2015

View the Table of Contents here.


More than 400 respondents participated in the HEOR & Market Access 2015 Global Salary Survey.  Participation was worldwide; more than one-half of respondents are employed by organizations with >1,000 employees and 49% hold a position of Director level or above.  Additional respondent demographics are described below.


  • United States (65%)
  • United Kingdom (14%)
  • Europe, Northern (8%)
  • Europe, Southern (3%)
  • Canada (3%)
  • Rest of the World (7%)


  • Biopharma or medical device company (44%)
  • Consulting (33%
  • Managed Care (4%)
  • Academia (9%)

Job Function

  • HEOR (50%)
  • Market or value access (21%)
  • Pricing & reimbursement (3%)
  • Medical affairs (2%)
  • Epidemiology, biostatistics (3%)
  • Communications (5%)

Job Level

  • Director, all levels (46%)
  • Manager (21%)
  • Vice President (9%)
  • CEO/President (5%)

Benefits of Purchasing

Not all compensation surveys provide what you expect.  The 2015 Global Salary Survey is conducted by one of the most credible and respected organizations in the health economics & outcomes field, HealthEconomics.Com.  With more than 20 years history as a pioneer and leader in the worldwide HEOR communications and resources arena, HealthEconomics.Com provides unparalleled access to the global community, translating directly into a useful, actionable, and current market compensation survey.   MedLitera is a small, specialized virtual firm that provides high-quality HEOR and medical communications, as well as background research.

Benefits of the 2015 HEOR & Market Access Global Salary Survey

  • Conducted by highly reputable firm, HealthEconomics.Com
  • Broad scope of respondents
    • Large sample (>400)
    • Worldwide (US, Northern Europe, Southern Europe, Canada, rest of world)
    • Broad (all levels and types of HEOR & Market Access)
    • In-depth (salary, benefits, bonuses, job satisfaction, success factors)
  • Targeted to HEOR & Market Access
  • Current data from 2015
  • Analyzed by PhD and MPH researchers
  • Written by trained researchers and medical writers, experienced in the HEOR & Market Access field
Buy HEOR & Market Access Salary Survey Report


Still Not Sure?

Do you have additional questions or need more detail?  Let us help.  Contact us.  Our Market Research staff will respond immediately.


Report contains 20+ tables, cross-tabulations, and figures, with descriptive analysis and summaries.  The final report will be published and sent to the email address provided on the purchase form by June 15, 2015.

Price for full report (e-delivery) is $1799 (single); $2499 (site license); $3199 (enterprise license).

Which license do I need?

  1.  A Single-User License allows access to an individual user.
  2. A Site-Wide License allows access to an organization’s employees within a single site/location (e.g. Washington DC office).
  3. An Enterprise-Wide License allows access to all employees and sites within an organization.


Report analysis and medical writing by:


HE Institute – The Creativity Lab


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Is Email Marketing Dead? Nope, Not If You Follow These Tips!

Bad news:  Email marketing isn’t as effective as it used to be.

Good news:  It’s still effective.  And, it still provides great ROI – if you do it right.

But what was “right” last year may not work this year.  So let HealthEconomics.Com give you a few tips, based on our analysis of almost 4 million emails over the past two years.  Let us help you move from Open to Click to Act to ROI+.

We’ve written an easy-to-read White Paper entitled “Email Marketing: Ingredients for Success from HealthEconomics.Com“, and you can download your copy here.

Email Marketing at HealthEconomics.Com

Title Page








The White Paper contains tables and analysis addressing the following:

Email Marketing Strategies from HealthEconomics.Com

Table of Contents

  1. eBlasts, Then and Now
    • How email marketing has changed
    • Definitions of critical metrics
    • Open rates and Click-through rates by industry
  2. Influencers of Success
    • Type of eBlast (focus, topic, audience)
    • Day of week
    • Time of send
    • Holiday effect
    • Sender reputation
    • Type of URL
    • Subject line
    • Quality of content
  3. Choosing the Right Tool for Marketing Your Service or Product
    • Email vs. Other Tools
    • Options Available
  4. Developing Content
    • HE Institute – The Creativity Lab(TM)
    • Connecting You.  Connecting Us.
    • Contact Us

Here are a few tidbits:

  • Open rates <10% should send a warning signal; change something (who, what, when, where, why, how)
  • Industry sector open rates vary drastically, with medical services posting some of the highest open rates in the “for profit” arena at 25%
  • 82% of health economists and outcomes researchers rely on HealthEconomics.Com newsletters as their primary source of news and information.
  • Specialty pharmacy newsletters from HealthEconomics.Com post a 19% mean open rate.  Our Jobs newsletter posts a mean OR of 26%!

Learn more about how to make your emails make a difference in your company.  Download “Email Marketing: Ingredients for Success from HealthEconomics.Com“.  Let us know what you think by leaving a comment.  And, if you’d like our HE Institute – The Creativity Lab(TM) to help you with your next marketing campaign, reach out to our agency of health economists, marketers, digital and video experts, and customer service team for solutions.  Let’s get creative!

Patti Peeples, PhD, RPh, CEO and Founder of HealthEconomics.Com

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