Webinars are evolving and are increasingly used to generate and nurture leads as well as cross- and up-selling products and services. At HealthEconomics.Com, we seek to share our knowledge and best practices with our annual partners and clients. Our CONNECTED COMMUNITY™ of HEOR and market access professionals come to us daily for News, Career Opportunities, Conference and Webinar information, and Resources.
Recently, we had the opportunity to attend On24’s Webinar “Best Practices Benchmarks Report” (view PDF summary here) and we want to share a little about what we learned from On24, combined with our own personal experience, to help you plan your next webinar event. It should be no surprise that driving registration is the #1 challenge webinar planners face. Here are some other interesting findings:
- 22% of all registrations happen the day of the event and have a higher attendance conversion rate
- About 43% of all registrants actually attend the event. Webinars run/promoted by HealthEconomics.Com tend to show about 50-55% attendance.
What does this mean for you? Make sure you are sending a day of or day before event email to potential registrants! However, it is important to send out multiple emails over several weeks. Twenty-two percent of registrants sign up 7-14 days prior to event date and 29% register 1-7 days prior to event launch.
Ever wondered the best days to send out those promotional emails? The sweet spot is Tuesday, Wednesday or Thursday, which all seem to perform equally well. What about the best day for hosting your event? Well, stay away from Monday and Fridays. On Monday, we are busy catching up and Friday’s find us gearing up for the weekend. Try Wednesday or Thursday for optimal attendance. Timing is also important. Make sure to miss the east coast lunch hour and watch out for rush hour on the pacific coast. The ideal time seems to be 11am PST/2pm ET.
Finally, another interesting and VERY important statistic is that 43% of registrants view webinars on-demand. On-demand meets the needs of many registrants who have busy schedules and are on the go. Make sure to share a link to the on-demand event as soon as you can after the live event, as many as 20% of registrations come from the post-live event. At HealthEconomics.Com, we can help you continue to reach your target audience with these on-demand webinars, using our array of advertising options: eblasts, spotlight features on website and newsletter, banner ads, social media and more. Contact HealthEconomics.Com for advertising options.
Do you have Webinars in Archives? Keep promoting them to continue giving value to your customer!
Want to conduct a Webinar? Let HealthEconomics.Com help you create content, drive attendance, and moderate the Webinar.
Call us today to maximize your Webinars, one of the best ways to showcase your company and product. I hope you find this information helpful!
Diabetes is one of the most prevalent, costly, and burdensome diseases in the world, affecting 382 million people worldwide in 2013. What does the typical demographic patient profile look like? And how has treatment changed over the past few years? We summarize the findings from a recently released white paper from Kantar Health on Diabetes Trends in the U.S.: Results from the National Health and Wellness Survey.
Using data derived from Kantar Health’s National Health and Wellness Survey (NHWS), the largest global self-reported general population survey in the healthcare industry, the demographic characteristics and treatment patterns of type 2 diabetes (T2D) patients were examined to derive insights into this critically important disease state.
The NHWS results found that the overall prevalence of diagnosed T2D was 10% (~22.6 million adults), with an additional 9.6% at risk (defined as having been told by a physician that they are at risk for developing diabetes, have high blood sugar, or have signs of early diabetes). Comparisons of this figure with other established sources such as the American Diabetes Association are available in the white paper here.
The annual survey found that more patients are being treated with medication (up 2%), and insulin use is more common (up 6%) (Figure 1).
FIGURE 1: TREATMENT RATES OF U.S. ADULTS WITH TYPE 2 DIABETES (2006 – 2013)
Lack of awareness of HbA1c is associated with poorer mental health and higher work absenteeism, activity impairment, and hospitalizations.
How can patients be more involved in their care? This white paper provides insights into patients’ knowledge of glycated hemoglobin levels (HbA1c), with substantial improvement over the past several years. NHWS found that 56% of patients were aware of their HbA1c levels, up twofold from 2006. The white paper further details how HbA1c level knowledge varies by other demographic factors such as race, with Hispanics making the most gains in knowledge.
As diabetes prevalence is projected to grow in the coming years, the medical and societal cost burdens are expected to increase. NHWS provides critical insight into annual trends in disease prevalence, patient demographics, knowledge of diabetes, and opportunities for improving health outcomes and reducing societal cost burden of diabetes. For deeper insight into Diabetes Trends in the U.S., download the white paper.