This Podcast is a follow-up to a Webinar of the same title that Dr. Patti Peeples recently gave and was very well received. The Podcast addresses some critical questions that continue to plague the pharmaceutical industry as they communicate with Payers to address clinical, educational, and economic information needs while optimizing product access. Is Pharma getting it right with Payers? Listen to the Podcast to hear Dr. Peeples views on this critical subject. (Source: tHEORetically Speaking, 7/21/13)
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